Proxima Marketing
Sales · PR · Events · Magazine
Over the years, we’ve helped international luxury hotels and DMCs find their way into the Russian and CIS markets
Proxima is a representation company for luxury hotels and DMCs. We work with travel agents across Russia and the CIS, run PR campaigns, host industry events, and publish our own magazine.
Hotels and resorts from around the world among our partners
industry contacts
events per year
partner hotels
years in the market
The Russian luxury travel market has its own dynamics
Premium bookings across Russia and the CIS still flow primarily through travel agents and tour operators. A local representative helps you build a clear, ongoing dialogue with this audience.
Premium sales in Russia rely heavily on personal relationships with travel agents
Most agents and operators prefer to communicate and read materials in Russian
Opening your own office in a new market takes significant resources and time
How we start working together
Three stages — from first conversation to ongoing work
Discovery and audit
We get to know your hotel or DMC, discuss priorities, and map out target segments across Russia and the CIS
Launching representation
We introduce your property to travel agents, hold the first meetings and events, and kick off PR activities
Ongoing work
We run regular activities, maintain communication with agents, and prepare monthly reports
“We work as a small team so we can give every hotel the attention it deserves.”
Here’s what we do
Four core areas of our work
Sales & distribution
We work with the travel-agent network across Russia and the CIS — running meetings, trainings, and supporting operational questions around bookings.
PR & media
Working with journalists and bloggers, placements in industry publications, press trips, and our own magazine.
Events
Workshops, business breakfasts, trade shows, roadshows, and FAM trips in key cities across Russia and the CIS.
Analytics & reporting
Market research, monthly reports on activities, and feedback from agents.
A few examples of our work
Crown & Champa Resorts
Introducing the resort collection to Russian travel agents through a series of workshops, webinars, trade-show appearances, and placements in industry media.
Regular communication with agents
Nihi Sumba
Sustaining awareness among luxury agents through FAM trips, features in the Proxima magazine, and personal presentations.
A consistent presence in the trade conversation
Aquila Collection
Introducing Russian agents to Southern Africa as a destination through events, training sessions, and direct outreach.
Familiarising agents with the destination
What our partners say
“With Proxima, we've gradually built up our work with Russian agents. The team has a real feel for this market and approaches every event with genuine care.”
Marcus Andersen
Crown & Champa Resorts
“We value the team's personal approach and the attention to detail they bring to preparing meetings with agents.”
Sara Willems
Nihi Sumba
“Over the course of our partnership, we've built a tangible presence in the Russian market. The magazine and events keep our conversation with agents alive.”
David Cameron
Aquila Collection
The Proxima magazine
15 issues, twice a year. 160 pages on destinations, hotels, and trends in luxury travel — produced by our team together with our partners.
Read the latest issue
Frequently asked questions
Let’s say hello
Tell us a little about your hotel or DMC — we’ll be in touch and discuss how we could help.